Anat Apter is the architect of accepted Middle Eastern eatery, Anat.
Over the aftermost 30 years, she’s created a civic alternation of takeaways, afterwards starting out with a aliment barter at the Bruma Flea Bazaar in Johannesburg.
Anat additionally sells pita aliment to retailers like Woolworths.
Apter tells Bruce Whitfield that her family’s adventure with aliment started back her grandparents larboard Yemen for Israel in the 1920s.
With their assets depleted on their adventure through Egypt, her grandfathering started alive in a falafel boutique in Alexandria.
Once they accomplished Israel, he started affairs falafel on the streets of Tel Aviv, and the blow is history.
In 1953, my grandmother had 12 kids… She won ‘Mother of the Year’ in Israel. The ambassador arrive her (and asked what he could accord her)… She said ‘please accord my bedmate a shop’ so that he could advertise falafel from a boutique and not from a trolley.
Then I came to South Africa… I didn’t accept acceptable memories of my ancestor affairs falafel… I never anticipation I would be in the aliment business but appear the time, I bare money…
Her mother’s assignment was, if you anytime charge to accomplish money, advertise falafel.
During her own adventure from flea bazaar to franchise, Apter says the aboriginal affair she abstruse is that you mustn’t be abashed to body a business if you accept a product.
As we congenital the business, we learned…. I additionally bare to advise the barter to eat my Middle Eastern food. South Africa didn’t accept article like this at the time.
I adulation to run the business myself… Today I am 67, by 70 maybe I’ll advertise it…
Listen to Apter cogent her adventure on The Money Show’s Shapeshifter feature:
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