The executive-seat affection in the rear of the new Lexus LX 600.
Lexus reportedly is planning to acquaint a new three-row ancestors hauler alleged the TX archetypal by the end of 2023, but in the meantime, Toyota’s affluence cast is aggravating to clasp aggregate it can out of the behemoth cartage that accept been at the top of its calendar for several years.
That includes a new business attack for one of its better SUVs, the LX 600, which replaced the antecedent generation’s LX 570 with an adapted adaptation featuring a new 3.5-liter, twin-turbo V6 engine. The new powertrain has additional the nameplate’s ammunition abridgement at the aforementioned time it has added towing capacity.
“There are several cartage in the authority luxury-SUV chic we’re aggressive with,” Mia Phillips, chief administrator of announcement and media for Lexus, told me. “There aren’t a lot of new entrants, but added makes accept been about for a connected time, too, and accept ample loyal followings. Yet the chic has connected to abound at a appropriate blow over the aftermost 10 years.”
Lexus is accomplishing added than throwing a gussied-up LX 600 into this mix: In its new campaign, the cast is accurately highlighting a distinct affection in rear seats taht affection what Phillips calls an ottoman as able-bodied as leg blow and a 48-degree decline. In one new ad, “Drumroll Please,” Lexus shows off the basement as able-bodied as its Lexus Interface and the brand’s aboriginal dual-display configuration.
“Typically we accept advertised this agent as accepting a third row, and it afforda a bit added allowance than our GX,” Phillips said. “But what we’ve apparent in focus groups aboriginal on is that our ultra affluence adaptation of LX, with the controlling seating, is absolutely ambrosial to consumers. We alarm it ‘business chic on wheels.’”
In the ad, three LX drivers — an athlete, an controlling and a surgeon — are advancing for big moments and admission the vehicle’s assorted amenities to advice their mindset.
Buyers admiring to the feature, Phillips explained, “are flush aerial achievers who accept on-the-go lifestyles and are focused on their careers and advancing their passions. And a lot of time they’re advancing for life’s big moments, work-related moments, in the vehicle. And instead of accomplishing that in the driver’s seat, why not do it in the aback seat? You can accept the agent about-face on your admired music through the Lexus interface arrangement and get a full-body, auspicious beating in the seat, bang up your anxiety and get some assignment done above-mentioned to your meeting.”
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