MONTVALE, N.J., May 03, 2022–(BUSINESS WIRE)–Benjamin Moore, North America’s admired paint, color, and coatings brand, has added its ultra-premium AURA® Interior acrylic with a new acrylic adhesive and cutting-edge blueprint to accompany the blanket to new heights of adorableness and performance.
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Benjamin Moore Perfects the Next Generation of AURA® Interior (Photo: Business Wire)
AURA Interior is the alone acrylic on the bazaar that combines a new, proprietary acrylic adhesive with Blush Lock® Technology and Gennex® Blush Technology to aftermath unmatchable, comfortable blush abyss and richness. The new blueprint enables smoother appliance beyond all sheens and provides above adumbrate beyond the abounding blush spectrum. Additional enhancements fabricated to the dry blur backdrop aftereffect in a low VOC blanket that resists scuffs, stains and blush rub-off.
“Our analysis and development aggregation has already afresh pushed acrylic and allure to new heights in creating an akin added absolute AURA® that is as abiding as it is stunning,” said Harriette Martins, Director of Product Marketing for Benjamin Moore. “The new blueprint delivers not alone on appearance, but on bigger appliance and achievement – authoritative it a admired amid painters, designers and acute blush enthusiasts.”
To aid in alone blush alternative for any project, Benjamin Moore teamed up with Celebrity Ambience Reader Mystic Michaela to analyze how an individual’s ambience can access a space. The accord actualization a curated blush palette that enables designers and consumers akin to reflect their claimed activity throughout the home with the advice of Benjamin Moore AURA® Interior paint.
Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be brave in 3,500 Benjamin Moore colors. Recommended areas for use accommodate active rooms, dining rooms, bedrooms, foyers and hallways. AURA Interior is accessible alone at Benjamin Moore retailers throughout the US, Canada and all-embracing distributors. To apprentice more, appointment benjaminmoore.com.
About Benjamin MooreFounded in 1883, Benjamin Moore is North America’s admired paint, blush and coatings brand. A arch architect of exceptional affection residential and bartering coatings, Benjamin Moore maintains a adamant charge to addition and acceptable accomplishment practices. The portfolio spans the brand’s flagship acrylic curve including AURA®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOAT® and more. Benjamin Moore is acclaimed for its all-embracing blush accumulating of added than 3,500 colors, and its architecture accoutrement for consumers and professionals alike, including the Benjamin Moore Blush Portfolio® app. Benjamin Moore paints are accessible alone from 7,500 locally endemic and operated paint, decorating and accouterments retailers throughout the United States and Canada as able-bodied as 75 countries globally.
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Kelly SinatraBenjamin [email protected]
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